“Finest Cultural Gifts from China” Cultural and Tourism Trade Promotion Activity (Special Session for Fashion Consumption) Held in Chongqing

On November 20, the “Finest Cultural Gifts from China” Cultural and Tourism Trade Promotion Activity (Special Session for Fashion Consumption), jointly organized by the Department of Industry Development of the Ministry of Culture and Tourism, the Chongqing Municipal Commission of Culture and Tourism Development, and the People’s Government of Yuzhong District, was held in Chongqing.

Launched by the Department of Industry Development of the Ministry of Culture and Tourism, the activity serves as an initiative with the aim of brand promotion via trade. By presenting a group of high-quality, trade-ready cultural and tourism products with Chinese characteristics, it brings together foreign trade enterprises, buyers, cross-border e-commerce platforms and media partners, providing a platform for premium products and outstanding enterprises while facilitating supply–demand matching and business transactions. This event, themed “Appreciating Bayu Arts, Embracing a Fashionable Lifestyle”, echoes the 14th China Arts Festival. By means of fashion consumption, it strengthens the connections between art and cultural trade, travel service trade and inbound consumption; and through art, it empowers foreign trade and drives industrial development. It is a vivid practice of injecting industrial momentum into cultural and artistic sectors as well as facilitating trade growth.

This event features segments for fashion consumption releases and roadshow promotions, in which the 2025 China Fashion Consumption Report was published, the China UnionPay Departure Tax Refund Promotional Video, the “HiChina” mobile app, and the Chongqing Fashion Panorama Showcase were unveiled. Also exhibited and promoted were the cruise season themed “Peking Opera Sailing Overseas”, Rokid smart glasses, HERE trendy toy products, Voyah Passion series, and BLOOMAGE LIVE’s fashion-theater performance services, demonstrating the enormous potential of China’s fashion-consumption products and services in foreign trade.

As an inland-open comprehensive hub, an international consumption center city and a popular tourist destination, Chongqing is well positioned and brimming with vitality in cultural tourism and fashion consumption. This event will strongly enhance the international influence of related products and brands, promote more premium cultural and tourism products and services to reach broad international markets via foreign trade and inbound consumption, enable more “Finest Cultural Gifts from China” to go global and Chinese stories to speak louder worldwide.

Around 100 people in total including Consuls General from Cambodia and Vietnam in Chongqing, the head of the Vietnam Trade Promotion Office in Chongqing (Ministry of Industry and Trade, Vietnam), representatives from the Consulates General of Belarus, Myanmar, the Philippines, and other countries in Chongqing, officials from the Ministry of Culture and Tourism, the Ministry of Commerce, as well as senior officials from provincial/city-level culture, tourism and commerce departments, industry associations, cultural and tourism enterprises, and media representatives, participated in the event.

A fashion consumption exhibition and the “Appreciating Bayu Arts, Embracing a Fashionable Lifestyle” show were held concurrently. The event adopted a hybrid online-offline format, broadcasting on both domestic and international platforms via images, text, and video, with a total reach of nearly 2.14 million, of which 810,000 were from overseas audiences.